Humphree

Digital performance strategy for stabilization systems

Growth strategy
Customer insight
Market and competitor understanding
Measurement foundation
Marketing performance
Iteration & optimization

Background

Humphree is a leading innovator in marine stabilization technology, specializing in high-speed electric interceptor and fin systems for yachts, commercial ships, and naval vessels. Humphree’s goal is to strengthen brand awareness, increase market presence, retain a position as an innovative leader, and drive growth.

As Humphree’s strategic partner for performance marketing and brand growth, our mission is to translate their world-leading marine stabilization technology into a dominant digital presence. We manage the full digital ecosystem to strengthen brand authority, capture global demand, and drive measurable growth across the yachting and commercial maritime sectors.

Main challenges

High tech innovation but low share of search

Humphree is a world leader in marine stabilization, yet their digital "share of search" does not reflect their market-leading technology.

Limited visibility in a challenging search landscape

Traditional SEO is no longer enough. We need to ensure that LLMs and AI search engines accurately recommend Humphree’s interceptor and fin systems as the "best-in-class" solution.

A complex B2B buying journey

The buying process for marine systems involves a complex group of decision-makers from boat builders and naval architects to boat owners and captains.

The result

+68%

Increase in contact requests from dealers and end customers.

+56%

Increase in brand searches over the year.

+45%

Increase in traffic to site.

What you think you need and what you actually need can be two very different things. At first, we just wanted to refresh our website. But with tion digital and More Alliance, we got what we needed, and more. Their expertise made all the difference. Yasmine Ströberg, Marketing Manager, Humphree

Yasmine Ströberg, Marketing Manager, Humphree

Our approach

Humphree is a pioneer in trim and stabilization systems, providing cutting-edge technology for the global marine market. Our mission was to move beyond technical excellence and establish a dominant digital presence. By integrating SEO/AIO, paid search and social media we built a cohesive global strategy designed to put Humphree at the forefront of every captain’s and boat-builder's mind.

Key success factors

Global strategy, local execution

By maintaining a unified global brand voice while localizing SEA and social media campaigns, we ensured that Humphree resonated across diverse maritime regions without losing its premium identity.

Optimizing the conversion path

Visibility means little without action. We didn’t just drive more traffic, we guided the right users through a clearer path from discovery to conversion. By refining the user journey, we made it easier for dealers, boat builders and end customers to take the next step.

Data driven brand lift

Our focus on brand awareness wasn’t just about impressions, it was about building intent. The result: a +56% increase in brand search volume in year one.

Do you want to know more about the case?

Get in touch