Axkid

Successful product launch
Axkid One 3

Go-to-market
KPI framework
Marketing performance
Creative testing
Iteration & optimization

Background

When safety and innovation become industry standards, it takes more to differentiate a brand. Axkid is a Swedish company with a strong international presence in the car seat market, renowned for its clear safety philosophy and products that grow with the child, both physically and functionally. For the launch of the Axkid One 3, the goal wasn't just to introduce a new product, but to redefine what safety actually means and how it feels.

At tion digital, our mission was to create a launch that built brand equity, generated demand, and delivered measurable results. Through strategic channel planning, differentiated communication, and messaging optimized for every stage of the customer journey, we developed a campaign that built deep trust while driving sales.

Main challenges

Translating technical innovation into commercial relevance

Axkid One 3 is a premium car seat with advanced technical features and a clear safety proposition. The challenge was to translate those product strengths into campaign messaging that could drive both engagement and conversion — not just interest in the technology itself.

Creating momentum across the full funnel

The campaign needed to do more than build reach. We had to ensure that frequency, messaging and channel roles worked together across the funnel — moving audiences from awareness to active search intent and consideration.

Driving local performance across multiple markets

Axkid needed a campaign that could scale across markets while still performing locally. The challenge was to maintain a consistent brand and product message while adapting activation to local audience behavior, media conditions and commercial priorities.

The result

+8000

Increase in organic searches for Axkid One 3.

+20%

Increase in branded search demand.

+30M

Impressions across five channels, reaching 86% of the target demographic in Axkid’s core market.

Our approach

Through granular channel optimization and strategic messaging, we moved beyond reach to drive active search intent and scalable growth across multiple international markets.

Key success factors

Converting awareness into active demand

We moved beyond "vanity metrics" by focusing on high-intent triggers across the funnel. By aligning inspirational storytelling with tactical product highlights, we didn't just show the product, we made people look for it.

Increase in band search and share of search

Through a balanced campaign strategy, we focused on Axkid’s long-term brand equity while maintaining short-term performance. We didn't just launch a product; we strengthened the brand's position.